STEPHENVILLE – Tarleton State University announces the launch of a new athletics brand campaign. Here Come the Texans was created exclusively for Tarleton athletics to provide a cohesive look deserving of an NCAA Division I athletics program. 
 
"With the rebrand 'Here Come the Texans', the message is clear as Tarleton transitions to Division I – it's a new era and we want to let the world know the Texans are here and ready to compete athletically and academically, not only regionally but on a national platform," said Tarleton President Dr. James Hurley. "The university and athletic department's mission are to get fans, students, alumni and the Tarleton community excited about this monumental moment in the university's history."
 
Here Come the Texans delivers a solid, united brand identity for the athletics department. In partnership with Belmont Icehouse, the new creative direction for Tarleton athletics features a modern, crisp look – something you would associate with a university on the move. Fans will see the new look incorporated into all athletics collateral such as posters, schedule cards, season ticket books and beyond.
 
"We are excited about the launch of the 'Here Come the Texans' brand for Tarleton Athletics and the exciting message it sends to our constituents and stakeholders," said Lonn Reisman, Vice President for Intercollegiate Athletics. "Today's announcement is a big step forward in building awareness across the state and country that Tarleton is a major NCAA Division I institution ready to compete at the highest level."
 
The rebrand initiative was in the works long before Tarleton officially became a member of the Western Athletic Conference (WAC). In November, after the university accepted an invitation into the WAC, university marketing and athletics began collaborating on the concept that will usher athletics into its next chapter. The group, led by Natasha Hill, director of marketing and branding, accompanied by Lindsay Laurent, manager of licensing and trademarks, and Casey Hogan, assistant athletic director for external operations, engaged with key stakeholders, athletes, coaches and administration and came up with a concept that sparked excitement for the future, while placing value on its past accomplishments.
 
If you're a fan, it's time to get excited.
If you're an athlete, it's time to get ready.
If you're an opponent, it's time to get worried.
Onto the field, the court, the track, the diamond and the national stage,
Here Come the Texans.
 
Fans can learn more about the new brand concept at tarletonsports.com/d1.
 
About Tarleton State University
Tarleton, founding member of The Texas A&M University System, provides a student-focused, value-driven education marked by academic innovation and a dedication to transform today's scholars into tomorrow's leaders. It offers degree programs to more than 13,000 students at Stephenville, Fort Worth, Waco, Midlothian, RELLIS Academic Alliance in Bryan, and online, emphasizing real-world learning experiences that address societal needs while maintaining its core values of tradition, integrity, civility, excellence, leadership and service.