Ben Price is beginning his second season with Tarleton State Athletics as Senior Associate Athletic Director for Development and Revenue Generation in 2025-26.
In his role, Price oversees multiple divisions of the athletics department, including development, tickets, and sports properties. His focus will be on leading the Texan Club and serving as the point of contact for Tarleton Athletics donors.
Prior to Tarleton State, Price served as the Assistant Athletics Director for Development with the University of Texas at San Antonio from 2021-24. While at UTSA, he oversaw the Roadrunner Athletic Fund and spearheaded transformational donor growth and support. In addition to doubling the annual fund membership and revenue over his three-year tenure, Price also fundraised for capital projects and helped UTSA open several new athletic facilities and enhancements.
Price also previously spent time as the Director of Development for Major Gifts with Boise State University from 2017-21, and as Director of Development at Limestone University before that.
A Tupelo, Mississippi, native, Price received his bachelor’s degree in sports management from Mississippi State University and his master’s in sports management from the University of Alabama. He and his wife, Alyssa, reside in Stephenville.
