Tarleton State Athletics named Kyle Crews as Director of Corporate Partnerships prior to the 2024-25 season and enters his second season in his current role.
Crews serves as the primary liaison for athletic department sponsors and works alongside the leadership team for revenue generation. His focus leads efforts in cultivating, stewarding and growing relationships with athletic department partners.
“I want to thank Vice President and Director of Athletics Steve Uryasz, and Tarleton State President Dr. James Hurley for this opportunity,” Crews said. “This is the professional opportunity of a lifetime and I look forward to helping our leaders carry their vision for Tarleton State Athletics forward.”
Crews comes back aboard the Tarleton State Athletic Department after serving the 2023-24 athletic season as the Senior Manager of Sponsorships, Service & Activation for PlayFly Aspire.
"I’d also like to thank David Kirk, as well as Chad Cardinal, Mike Boswell and the entire Playfly Aspire team,” Crews said. “They have given me the tutelage, tools and resources to succeed in this role, which I’m extremely grateful for.”
Prior to his stint with PlayFly Aspire, Crews spent two years within the Tarleton State Athletic Department helping manage sponsorship fulfillment, alumni engagement, and special events. He arrived in Stephenville in 2019, when he began as a Graduate Assistant for Marketing & Broadcasting.
In his new role, Crews remains a member of the Tarleton Sports Network and serves as the play-by-play voice of Tarleton State Men’s Basketball, along with television duties for Women’s Soccer, Volleyball, Softball and select Baseball broadcasts.
A Fort Worth, Texas native, Crews received Bachelor’s Degrees in Sports Broadcasting & Journalism from TCU in 2015 and his Master’s in Athletic Administration from Tarleton State in 2021. He and his wife, Kim, reside with their daughter Addison, in Stephenville.
For sponsorship inquiries, reach out to 254-459-5349 or 817-938-0216. or email
kcrews@tarleton.edu.
