STEPHENVILLE, Texas – Tarleton State University has signed a new agreement with Paciolan, Learfield's premier platform for ticketing, fundraising, and marketing technology solutions for college athletics and live entertainment venues. Through the partnership, Paciolan will provide mobile ticketing, fundraising and email marketing technologies for all athletics, performing arts and live entertainment events held at Tarleton State, including the new Event Center opening on campus in 2025.
 
Tarleton State's partnership with Paciolan will enhance the customer experience by providing Texan fans and patrons a single, integrated solution for purchasing tickets and managing their profiles through user-friendly digital features. Tarleton State will also gain a more comprehensive view of the preferences of patrons and donors to create rich and personalized customer engagement experiences.
 
"Paciolan will be a game-changer for Tarleton State Athletics, a significant upgrade in how we're able to operate across the board," said Steve Uryasz, Tarleton State Vice President and Director of Athletics. "Our fans will be further connected to all of the great happenings surrounding Tarleton State Athletics, plus their experience with purchasing tickets, donating and getting in the game will be seamless. I'm very excited that we're able to partner with Paciolan, who is a great partner with countless other NCAA Division I universities."
 
Driven by Paciolan's marketing automation solutions, Tarleton State Athletics can now push tailored alerts of upcoming events and special offers to fans based on their interests and affinities shown via past purchases and attendance history.
 
Tarleton will also take advantage of Paciolan's integrated fundraising solution, a tool that tightly integrates with the ticketing system to offer season ticket holders and donors a one-stop-shop to buy tickets, donate to Texans Athletics, manage their priority points, and take advantage of donor benefits.
 
"We are thrilled to have Tarleton State University team up with Paciolan to provide our industry-leading ticketing, marketing and fundraising solutions for all athletic and campus events," said Deana Barnes, President of Paciolan. "We look forward to providing an enhanced experience for Texans customers as well as opening new doors, including concerts and other live events on campus, with our comprehensive integrated solutions."
 
The Paciolan platform integrates seamlessly into the official websites of Tarleton State University Event Center and Texan Athletics which will continue to provide secure, convenient, and easily accessible links to purchase tickets.
 
About Paciolan
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, analytics, and mobile solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan's technology enables the sale of more than 120 million tickets per year by powering over 160 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com.
 
Learfield is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.