STEPHENVILLE, Texas – At Tarleton State, lighting the smokestack on campus purple is a great honor. A purple smokestack celebrates championships, winning and success. It's a signal to everyone that the Texans are celebrating another milestone accomplishment. Tarleton State Athletics wants to continuously light the stack purple by winning games, winning championships, and representing the university at the highest level.
The Texans announced their new NIL fund on Thursday called Light the Stack, encouraging Texan Nation to support student-athletes directly and keep lighting the smokestack.
The Light the Stack fund was built to keep Tarleton State Athletics ahead of the competition. Donations to Light the Stack will help recruit and retain elite student-athletes. Tarleton State has embraced this new era of collegiate athletics, and will support student-athletes even further.
Committing to this fund comes with exclusive opportunities fans won't find anywhere else. Gifts are tax-deductible, include Texan Club priority points and will strengthen the program's competitive edge while providing student-athletes with the best possible resources to advance their careers.
Each program has its own Light the Stack fund, so fans can give to any or every sport of their choosing.
Donors who commit at least $15/month or $180/year will receive:
- Light the Stack decal sticker
- 2 priority points per $100
- Entries into monthly giveaways
- Every $20 equals 1 entry into a monthly drawing for gear, exclusive access, special events and more
To participate in the Texans' new NIL fund Light the Stack, visit
www.tarletonsports.com/LightTheStack.
In conjunction with Light the Stack, Tarleton State is also launching "Pledge Per Win" and "Pledge Per Touchdown" campaigns for this year's football season. Fans can support Texans in a fun and exciting way by making a pledge for every win and/or touchdown this fall.
How it works:
- Pledge any amount per win and/or touchdown throughout the 2025 football season.
- Make your gift for the first win and/or touchdown (card will be charged upon making this initial pledge at the amount selected).
- After the initial gift, your card will be charged at the beginning of each month for the total number of wins and/or touchdowns from the previous month.
Gifts made through Pledge Per Win and Pledge Per Touchdown are 100% charitable and will boost Texan Club priority points and priority ranking. All proceeds will go to support Tarleton State student-athletes.
To participate in Tarleton State's Pledge Per Win and/or Pledge Per Touchdown campaigns, visit
http://www.tarletonsports.com/LightTheStack/Pledge.